In workshops, we impart the knowledge and the ways to look at the upcoming changes from all sides, to determine positions and to define goals. Professional processing and summarizing of the workshop results creates a solid basis for all subsequent steps.
Improving performance is the goal of every coaching session. Where basic knowledge and sufficient practice in dealing with a process are available, I optimize the result with individual coaching sessions and thus decisively improve the relation of effort and benefit.
Workshop Topics:
- Positioning of company, brand, product
- Communicate USP online
- Strategic product development
- Market environment and market relevance
- Benefits and application examples in the mobile web
- Optimize conversion processes
- Process design and optimization
- Change management
- Resource planning and management
- Basic and expert knowledge of online communication channels
- Editorial planning for marketing, PR and online editing
- Technique, services and strategy in newsletter marketing
- Basics of search engine optimization (SEO)
- Guidelines & policy for online applications in the company
- Individual and group trainings
- Online coaching
- Regular e-mail feedback
- Improved working atmosphere
- Increased performance
- More joy at work
Whether it's topic identification and online editorial planning for your communications department or dealing with comments in social networks: Where freshly learned skills are not deepened and practiced through training, gaps quickly arise in practical application as well as in theoretical background knowledge.
With individual one-on-one and group training sessions, I help managers and employees use new communication channels in social media and online applications effectively and skillfully. In addition to building up current expertise and the necessary background knowledge, the focus is clearly on practical application in the company.
Coaching
Improving performance is the goal of every coaching session. Where basic knowledge and sufficient practice in dealing with a process are available, I optimize the result with individual coaching sessions and thus decisively improve the relation of effort and benefit.
Coaching sessions can take place as individual coaching or in small groups directly in the company, as video chats or regular e-mail feedback, for example on editorial tasks. As a result, coaching ensures more enjoyment in the completion of daily tasks and thus better performance and an improved working atmosphere.
