Switch to Google Analytics 4

Google Analytics is one of the most well-known and widely used web analytics tools in the world. With its help, companies can gather valuable information about their website visitors and their behavior on the website. However, the digital world has changed a lot in recent years, and the requirements for data protection and data security have also increased. Google has therefore developed a new version of Google Analytics, Google Analytics 4 (GA4), to meet modern requirements.

GA4 offers numerous advantages over the old version of Google Analytics, Universal Analytics. Here are some of the key benefits:

• Better data control:

GA4 gives you more control over what data is collected and how it is used.

• Trendsetting features:

GA4 offers new features that allow you to get a more comprehensive view of your website visitors' behavior.

• Privacy compliance:

GA4 was designed by Google with privacy in mind, and therefore offers greater legal compliance.

• Improved integration:

GA4 integrates seamlessly with other Google tools, making it easier to analyze your marketing and advertising activities

One of the most important questions companies have when it comes to GA4 is the issue of legal compliance. After all, the protection of personal data is a key aspect of data privacy, and the collection and processing of personal data must always be done in compliance with applicable laws and regulations.

The good news is that Google Analytics 4 was developed with data protection in mind. The tool offers higher legal compliance than the old version of Google Analytics, Universal Analytics. For example, GA4 offers the ability to anonymize users' IP addresses before they are collected. Furthermore, user data can be deleted when it is no longer needed. There are also numerous settings and options that allow you to control the collection and processing of personal data.

However, there are also some important aspects to consider to ensure that the use of GA4 is legally compliant. This includes, for example, obtaining user consent for the use of cookies and other tracking technologies. In addition, you must ensure that you have a privacy policy that clearly and understandably discloses what personal data is collected, how that data is used, and how long it is stored. You should also make sure that you use the data only for the purposes for which you have obtained users' consent.

In addition, you must ensure that you comply with all other applicable laws and regulations that govern the protection of personal data, such as the GDPR. If you are unsure whether your use of GA4 is legally compliant, we recommend that you consult a data protection expert.